Up My Street

The Cultural Assembly

Essex

2020

Up My Street is an immersive, augmented reality street art and performance trail, experienced through a smartphone and headphones. This immersive experience brings street art and culture to life.

About Up My Street

This immersive experience brings street art and culture to life. With choreographed graffiti letters, portals that transport you into a world surrounded by giant graffiti all accompanied by the music of world champion beatboxer, Bellatrix.

Finally, the audience work as a group by using their phones like a spraycan, to create a 3D, augmented reality graffiti image along the high street, that can exist long after the festival ends to enhance community cohesion and footfall.

About The Cultural Assembly

The Cultural Assembly is a cultural agency/performance company that aims to use street art and culture to revive struggling high streets and shopping centres, by ReSpacing empty commercial properties and creating remarkable experiences that bring people, innovation and the arts together.

Creative / Production Credits

Choreography/Creative Direction: Kwesi Johnson

Digital/Film/Motion Capture: FENYCE

Music: Bellatrix

Graffiti Artist: Scott Irvine (Brave Arts)

Funding, commissioning and partner credits:

Up My Street is supported by Without Walls and commissioned by Brighton Festival.

Further commissioning, funding and support from One Chelmsford, Chelmsford City Council, David Wright and Queen Mary University. and R&D investment from Without Walls Blueprint.