Up My Street
The Cultural Assembly
Up My Street is an immersive, augmented reality street art and performance trail, experienced through a smartphone and headphones. With choreographed graffiti letters, portals that transport you into a world surrounded by giant graffiti all accompanied by music from Beatbox Hobbit.
About Up My Street
Up My Street is an immersive, augmented reality street art and performance trail, experienced through a smartphone and headphones. This immersive experience brings street art and culture to life.
Imagine graffiti letters ‘dancing’ on the side of buildings, choreographed by award winning choreographer Kwesi Johnson. Or stepping into a portal that transports you into a world where you are surrounded by graffiti art, created by Scott Irvine (Brave Arts). Then you’re accompanied by the music of world champion beatboxer, Beatbox Hobbit as you and other audience members use your phone like a spraycan to create a 3D, augmented reality graffiti image.
Finally, the audience work as a group by using their phones like a spraycan, to create a 3D, augmented reality graffiti image along the high street, that can exist long after the festival ends to enhance community cohesion and footfall.
About The Cultural Assembly
The Cultural Assembly (TCA) is a creative agency and the creative arm of award-winning ReSpace Projects. Led by Kwesi Johnson (formerly of Hip-Hop dance company, Kompany Malakhi) and Maya Alexander.
The Cultural Assembly is a cultural agency/performance company that aims to use street art and culture to revive struggling high streets and shopping centres, by ReSpacing empty commercial properties and creating remarkable experiences that bring people, innovation and the arts together.
They aim to create arts and cultural experiences to help struggling town centres make a transition from a retail only based economy to an experiential one where art, performance, creativity, community and innovation are at the heart of that transition.
Funding, commissioning and partner credits:
Up My Street is supported by Without Walls and commissioned by Brighton Festival.
Further commissioning, funding and support from One Chelmsford, Chelmsford City Council, David Wright and Queen Mary University. and R&D investment from Without Walls Blueprint.